SEO & ORGANIC GROWTH
Promoting a website combines SEO, internal and external links, competitor analysis and website analytics.
Keyword selection and clustering, preparing a copywriter’s brief and publishing content. Search promotion brings what can be called free traffic: you do not pay for every advertising click, but you need a budget for specialist services. Once you commission optimised copy, it can attract traffic for years. Contextual advertising works while there is money in the advertising account.
Internal links help search bots and visitors and can increase page depth and time spent on the resource. External links to your website help search engines assess its relevance and usefulness. External promotion costs include keyword research, article writing and remuneration for the partner website owner.
If competitors have advantages — and they inevitably do — you can look for weak points and do better. Since competitors also seek to optimise their resources, you need to keep monitoring their activity and take appropriate action.
A set of tools without which you cannot assess the effectiveness of promotion through search queries, external and internal links and other methods. Analytics accounts provide detailed information and let you build and test hypotheses while working on revenue and traffic.
YOUR NEXT MOVE