Stages of website optimisation
Our main focus is SEO: optimising a website for search bots and potential traffic. Optimisation work consists of the following stages.
SEO & ORGANIC GROWTH
Website optimisation:a step towards better visibility
If you are not satisfied with your website’s performance, it needs optimisation. Mistakes that hold a resource back in search results are often made during planning or development. We will find the problem and suggest solutions to help the website move towards the top.
Audit
We find errors and prepare solutions to fix them. This is one of the most important services, without which optimisation is impossible.
Competitor analysis
We examine where competitors’ resources are better or worse, and suggest measures to help you move ahead in search results.
Keyword research
Search engine optimisation involves gathering groups of keywords that match the website’s subject matter.
SEO work
Titles, descriptions, alt text and SEO copy need to be useful to people and understandable to search engines. The cost of copy depends on its length and is therefore discussed separately.
Indexation and analytics
We prepare robots.txt and sitemap.xml files. We work in Google Search Console, connect analytics to the website and configure accounts, including Google Analytics 4. We add the resource to Google Maps and create a Google Business Profile.
SEO as a long-term investment
All this work has one purpose: optimising the website to attract affordable search traffic. SEO is an investment in long-term development. A resource can sometimes continue attracting visitors for several years without active work. However, we do not recommend this: once it loses substantial ground, you may have to develop it almost from scratch.
From a picture to a working tool
On-page optimisation for search queries turns a resource from an attractive picture into an effective tool. Your business will do more than simply have a presence online: the website will help attract new partners and customers and build a reputation.
YOUR NEXT MOVE